When building your advertisement, you can set parameters from demographics such as age, interests, behaviors, and more to increase the likelihood of clicks. With a platform regularly attracting so many people, it’s a well-worth shot at giving your brand more exposure and prospects. Facebook is considered one of the “Big Four” of social media. Your business can reach large audiences.With more than 2.9 billion people using Facebook every month, and nearly 1.9 billion users every day, Facebook offers a unique opportunity for marketers to augment their organic efforts. With this resource in hand, let’s dive in to help you build the right ad for the right audience on this expansive platform. And to make it even better, we put together a checklist to help you keep all of your campaign details straight. To help simplify the process for you, we're breaking down the step-by-step process of running an ad on Facebook. When setting up a paid Facebook ad, there are a lot of boxes to be checked.Īre you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad? If we're being honest, it can get a little confusing.
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